Last week we were lucky enough to be featured on Rackspace’s Blog & Newsroom. 

They gave an overview of what Tidal is all about - amplifying the most passionate voices we can find in the blogosphere - plus a couple of great quotes from Matt.

We use Rackspace’s Startup Program as our cloud host, and they give us plenty of space for millions of outfit posts from our favorite fashion bloggers, with enough room left over to find the best bloggers in every other sphere we can think of.

Rackspace honed in on our cost efficiency, while highlighting our unique ability to offer 10 times the editorial-quality content for ⅕ the cost of an editor. Something that would have never been possible without our amazing bloggers! The more attention Tidal gets, the more attention we can shine on all your beautiful posts!

Betabeat caught wind that we’re opening our public beta to the world. We have deep coverage in fashion, food, tech, home, music and are a great way to add content, community and traffic to publisher sites, ecommerce, startups, non profits, apps and more. Reach out to matt (at) tid.al if you’re interested!

Blogger Syndication Network Tid.al Opens Self-Serve Platform in Beta by Adrianne Jeffries

New York-based content syndication networkTidal is promising it will have a ton of announcements in January, but here is the first: after almost a year in beta with partner Condé Nast, the startup is opening up its self-serve platform to the public. “This will allow online stores, non-profits, startups or most any company to easily add a crowdsourced topical blog,” the startup announced in an email today. “This is a great way to engage the Tidal community, and your biggest fans, to bring content and traffic to your website. Our self-serve platform will start at just a few hundred dollars a month, and if you join the beta program we can give you January and February free while we work out the kinks.” 

Tidal is a marketplace where advertisers and publishers can comparison shop for blog posts to fill content holes and increase their cachet with special audiences. Mashable helpfully sums up the idea as “Unlimited content for publishers, exposure for bloggers.” Most writers on Tidal already have their own established blogs; they list themselves in the directory and submit information about their influence and traction. Publishers pay a monthly fee to get blog posts recommended to them and accompanied by social and traffic metrics to help them decide what to syndicate. If a publisher sees a post they like, they can syndicate it immediately.

Bloggers are remunerated in exposure, in theory, and Tidal emphasizes this on its splash page with view counts for posts.

The startup is also announcing a partnership with BobVila.com, a home improvement guru who has already established a small empire of home design, renovation and architecture bloggers on Bob Vila Nation.

The day after launching tid.al, Sarah Kessler of Mashable posted a comprehensive report on the launch, and how Tidal works.

A few choice quotes:

“Genius Idea: Unlimited content for publishers, exposure for bloggers.”

“Tidal seems like a no-brainer for such publishers. Instead of paying for each piece of content from a source such as Demand Media or Contently, they pay a monthly fee for access to as much content as they want.”

We think this is some great coverage of where we are today. Stay tuned for more on where we’re going.